Major promotions don’t just excite fans—they drive headlines and boost business. Here are some notable examples of companies leveraging sports outcomes for increased media attention and customer engagement.
A $1,700,000 payout for the Cleveland Indians’ 15-game win streak resulted in $75,000 in insurance costs. The campaign attracted notable media coverage, boosting the local company’s visibility.
A $500,000 payout to a lottery winner garnered widespread media attention, enhancing public awareness of the Iowa Lottery and creating a positive brand buzz.
Gardner White’s promotion offering rebates if the Lions won the 2025 Super Bowl captured significant media attention, enhancing brand awareness across the region.
Known as “Mattress Mack,” the retailer’s $75,000,000 giveaway generated extensive media coverage. The national exposure helped amplify the brand’s visibility during high-profile sporting events..
Gardner White’s promotion offering rebates if the Lions win the 2025 Super Bowl captured significant media attention, enhancing brand awareness across the region.
A local furniture store boosted sales by 63% with a summer promotion offering full refunds if the Orioles won the 2024 World Series.