This local HVAC company ran a promotion offering up to $6,000 per customer if Gonzaga won the NCAA tournament. The promotion received considerable media coverage, drawing attention to the business.

Jim McIngvale, the owner of Gallery Furniture in Houston, Texas, also known as “Mattress Mack,” orchestrated an approximately $75,000,000 promotion tied to the success of local teams, generating extensive media coverage and boosting the brand’s presence during high-profile sporting events.

Gardner White’s promotion offering rebates if the Lions won the 2025 Super Bowl captured significant media attention, enhancing brand awareness across the region.

Jordan’s Furniture’s two-decade-long promotions with the Red Sox have consistently garnered significant media coverage, enhancing the brand’s visibility and engagement with the local community.

An investment and trading platform partnered with the New York Mets to offer a promotion where one investor would win $1,000,000 if the Mets won 100 games in a season, driving customer engagement and attracting significant media attention.

Baltimore furniture store boosted sales by 63% with a summer promotion offering full refunds if the Orioles won the 2024 World Series.

The Cleveland Guardians’ 15-game win streak led to a $1,700,000 payout for a local company that ran a promotion offering rebates to its customers if the team achieved this feat. News outlets reported that prior to launching the promotion, the Company purchased an insurance policy, paying a $75,000 premium to protect it against the financial risk of paying a much larger prize amount. The campaign attracted notable media coverage, boosting the local company’s profile.